The Persil® laundry detergent brand announced the recognition of Persil® Activewear Clean, a first-of-its-kind variant for the brand, as a winner of the 2025 Product of the Year USA Awards. Specifically designed for athletic wear while also working on all fabrics, Persil® Activewear Clean fights body oil and sweat, and eliminates odors, all while helping maintain fabric shape and stretch. Launched in 2024, the detergent has now been named one of this year’s winners in the laundry detergent category of the largest consumer-voted awards program centered around innovation, Product of the Year USA — a survey of 40,000 people by Kantar.
Feb 10, 2025 Stamford, CT
Persil® Laundry Detergent Announces Persil® Activewear Clean as a 2025 Product of the Year USA Winner
“At Persil, we recognize that our consumers place high value in their clothes and, with the growth of athletic wear and synthetic clothing in recent years, we saw an opportunity to fill a gap in the laundry aisle and offer a solution for clothing that many people wear, day to day,” said Matt Kutnick, Marketing Director of Persil®. “Persil Activewear Clean helps maintain the delicate shape and stretch of performance wear while helping keep whites and colors vibrant so consumers can look and feel their best, wash after wash. For us, it’s about providing a quality clean that also cares for the clothes our consumers love.”
The award-winning variant joins a lineup of Persil® laundry detergent products all designed to help keep clothes looking newer, longer*. From long-lasting freshness to powerful stain removal, the Persil® brand is committed to instill confidence in laundry-doers, after every load. The full portfolio of Persil® laundry detergents is available in both liquid and Ultra Pac™ variants for all laundry day needs, including Persil® Original, Persil® Intense Fresh®, Persil® Advanced Clean with Oxi+Odor Power, and Persil® Activewear Clean.
Persil® Activewear Clean is available as both a Liquid and single dose Ultra Pacs™. The detergent is available now at Walmart, Target, Amazon and other retailers nationwide. Stay tuned for more Persil® news and brand content by following Persil® on TikTok, Facebook, Instagram and YouTube.
To learn more about Persil® or to find it at a store near you, visit Persillaundry.com.
*Vs. leading value detergent.
Laundry detergent brand known for its deep cleaning and fabric care capabilities recognized by the largest consumer-voted awards program for its innovative activewear variant, providing an advanced clean on performance fabrics.
