Persil

Persil is your laundry detergent expert that guarantees fiber-deep clean and shining bright laundry.

Developed in 1907, Persil^® was introduced in Germany as the first self-acting detergent. Its revolutionary powder formula that released oxygen during washing eliminated the need for strenuous rubbing while doing laundry, serving society’s changing needs while combining innovation and continuity. 

Since Persil’s launch in North America in 2015, premium formulations and modern innovations have propelled the brand to become a household name. Packed with powerful stain-fighting enzymes to deliver a premium deep clean, Persil^® laundry detergents help protect colors from fading while keeping clothes looking vibrant. 

The Persil^® laundry detergent portfolio ranges from liquid detergent to single-dose Ultra Pacs™ designed to make laundry more convenient for you. From Original and Intense Fresh for everyday laundry to Advanced Clean for your toughest stains, Persil^® offers a variety of laundry detergents for an everyday deep clean. Plus in 2024, the brand introduced a new formula – Persil^® Activewear Clean Detergent, specifically designed for athleticwear, athleisure wear and synthetics while also working on all fabrics. 

Persil’s purpose is to help everyone look good and feel their best with laundry products that provide a deep clean, lasting freshness, and color protection. A trusted brand in laundry care, Persil^® laundry detergent helps keep whites and colors looking vibrant. When our clothes look good, we feel good, and Persil^® is dedicated to helping consumers look and feel their best, wash after wash.