This partnership leverages a range of popular Henkel brands in North America while promoting the U.S. Men’s and Women’s National Teams, as well as the Youth and Extended National Teams, during the most exciting, unprecedented period for the sport in the United States over the next several years.
OUR U.S. Soccer Partnership
At Henkel we are proud to partner with U.S. Soccer. Henkel’s brands and purpose fit perfectly with the values of soccer. As “Pioneers at Heart for the Good of Generations,” Henkel is driven by a passion to win, and strong values of performance, passion, respect and diversity.
PARTNERSHIP TO
INSPIRE THE NEXT GENERATION
Winning Starts at Home
As Pioneers at heart for the good of generations, we stand with U.S. Soccer, empowering fans, players, and communities to win both on and off the field.
At Henkel, we believe that every game is a home game- because home is where our passion begins, where our values are shaped and where champions are made.
From the locker room to the laundry room or the garage, from training grounds to match day, Henkel’s trusted brands are there- fueling performance, strengthening bonds, and celebrating every clean sheet, every bold style, every repaired cleat, and every unstoppable moment.
But before the roar of the crowd, there’s the rhythm of routine. Because the game may be played on the field- but it’s won in the everyday. In the care, the prep, and the heart that happened wherever you call home.
Community Impact
Henkel’s partnership with U.S. Soccer reflects its deep commitment to community engagement and education. Through this collaboration, Henkel supports initiatives that promote inclusivity, teamwork, and leadership among young athletes across the country.
This partnership not only strengthens Henkel’s ties to local communities but also aligns with our broader mission to create a positive social impact through meaningful and sustainable action.
Dial® Clean Sheet Program
The Dial® Clean Sheet Program, launched through Henkel’s Dial® brand in partnership with U.S. Soccer, celebrates and supports “clean sheets” - games where no goals are conceded.
Dial® has donated an initial $50,000 to DonorsChoose, an education nonprofit that supports public school teachers and students nationwide. For every clean sheet in a U.S. Senior National Team soccer match, Dial® will donate to local communities through DonorsChoose.
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