Schwarzkopf^® Color Boost Voted Product of the Year 2021

Schwarzkopf^®, a Henkel Brand, is pleased to announce that Schwarzkopf^® Color Boost has been named Product of the Year in the Hair Color category for 2021. Product of the Year is the largest consumer-voted award for product innovation. Winners are chosen through a national survey of 40,000 American shoppers, conducted by Kantar - a global leader in consumer research.

Schwarzkopf^® Color Boost is the brand’s first customizable color-vibrancy booster. Designed for use between salon visits or at-home colorings, Color Boost  enhances or tones hair color. Color Boost is free from ammonia, peroxide and alcohol and is ideal for all hair types. Incorporating Color Boost into a hair coloring routine is quick and easy – simply add 1 – 5 drops (depending on desired results) into a favorite conditioner in between full colorations to refresh or boost color’s intensity.

“It’s an honor to have Schwarzkopf^® Color Boost recognized as a 2021 Product of the Year Award winner for hair color,” said Monika Karas-Pfneiszl, Marketing Director Hair, North America at Henkel Beauty Care. “In a heavily saturated market, we’re thrilled to have earned the distinctive Product of the Year seal that’s backed by the votes of over 40,000 everyday consumers. We’re grateful to have such an influential tool that we can leverage in our marketing efforts to help guide shoppers to our new innovation that’s topping the category.”

For over 30 years globally and 13 years in the USA, Product of the Year has championed brands by awarding their highly-coveted red seal to products that demonstrate innovation in their function, design, packaging, or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home.

“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times,” said Mike Nolan, Global CEO of Product of the Year Management. “Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year."  

For further information about the 2021 Product of the Year winners, visit productoftheyearusa.com and check out this year’s digital winner’s catalog, “Inside Innovation,” to learn more. On social media, follow on SchwarzkopfUSA and at #POYUSA2021 on Instagram, Facebook and Twitter.