Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Director of National Media, Digital & Performance Marketing
Apply for this role
Director of National Media, Digital & Performance Marketing
Apply for this role
About this position
About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?Henkel is looking for an innovative, results-driven Director of National Media, Digital & Performance Marketing to lead cutting-edge media and digital strategies across our dynamic Consumer Brands portfolio. This high-impact role will lead national media investments, pioneer digital marketing innovation, and push the boundaries of data-driven experimentation to maximize performance and fuel growth. As the driving force behind Henkel’s media strategy, you’ll work with the retail media team, brand teams, agency partners, analytics experts, and cross-functional stakeholders to ensure every dollar spent delivers measurable impact. Your strategic vision and expertise will shape industry-leading campaigns, optimize budgets, and elevate Henkel’s position in the marketplace.
This is more than a leadership role, it’s an opportunity to influence, innovate, and inspire. You’ll lead a team of media and digital experts, collaborate across finance, analytics, retail media, and brand teams, and play a critical role in Henkel’s digital transformation. Ready to take Henkel’s media and digital marketing to the next level? Join us and make an impact!
What you´ll do
Media Strategy & Investment Management:
- Lead strategic media planning, investment allocation, and measurement across all consumer brands, ensuring business objectives are met.
- Manage agency relationships to optimize national media performance, efficiency, and innovation.
- Drive transparency and accountability in media planning, buying, and measurement.
- Oversee media budget allocation and ensure investments deliver strong ROI.
- Collaborate closely with the Retail Media team to develop a holistic media strategy, ensuring seamless integration between national, shopper, and digital media investments.
Digital Marketing Leadership:
- Develop and implement best-in-class digital marketing strategies across paid, owned, and earned channels.
- Strengthen partnerships with digital platforms and technology providers to drive innovation and effectiveness.
- Work closely with the eCommerce and retail media teams to maximize digital sales impact.
Experimentation & Data-Driven Decision Making:
- Lead a culture of continuous testing and optimization, leveraging A/B testing, media mix modeling, incrementality testing, and data-driven insights to drive innovation and efficiency.
- Partner with analytics, brand, and agency teams to test, measure, and scale marketing innovations.
- Establish best practices for A/B testing, media mix modeling, and emerging media tactics.
- Align with Henkel’s global teams on data-driven marketing advancements.
Cross-Functional & Agency Collaboration:
- Act as a key media and digital advisor to brand teams, ensuring seamless integration of media strategies.
- Work in tandem with the Retail Media team to unify brand-building and conversion-focused media strategies.
- Work with the other Advanced Capabilities teams, Advanced Analytics, eCommerce, Commercial and Marketing teams to align national media, digital marketing, and retail media to create a seamless omnichannel strategy.
- Effectively collaborate with global stakeholders in a dynamic environment, fostering alignment and strong partnerships
- Own and optimize relationships with agencies and media partners, driving performance, transparency, and innovation.
Leadership & Team Development:
- Lead and mentor a high-performing team, fostering a culture of collaboration, agility, and innovation.
- Champion knowledge-sharing and media education across the organization.
What makes you a good fit
- 12+ years of experience in media, digital marketing, or a related field, with a strong background in national media, performance marketing, and data-driven decision-making.
- Proven leadership experience, including managing teams, developing talent, and influencing both senior stakeholders (managing up) and cross-functional teams (managing across).
- Expertise in media strategy, investment allocation, and measurement, with a deep understanding of national media, retail media, digital platforms, and emerging trends.
- Strong analytical and data-driven mindset, with experience in media mix modeling, A/B testing, incrementality testing, and marketing measurement frameworks.
- Demonstrated ability to manage complex agency relationships and drive accountability, efficiency, and innovation in media buying and execution.
- Broad business acumen and strategic thinking, with experience collaborating cross-functionally with finance, analytics, eCommerce, brand marketing, and shopper/retail media teams.
- Excellent communication and stakeholder management skills, with the ability to translate media insights into business impact and influence decision-making at all levels.
- Ability to thrive in a fast-paced, matrixed environment, balancing strategic vision with hands-on execution to drive measurable results.
Some perks of joining Henkel
- Flexible or hybrid work model
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 12 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- Paid time off: Vacations days, sick leave, holidays, volunteer time off & more
The salary for this role is $190,000.00 - $230,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25078314
Job Locations: United States, CT, Stamford, CT
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.