Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Head of Digital Content Excellence (d/f/m)
Apply for this role
Head of Digital Content Excellence (d/f/m)
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
- Design and implement strategic frameworks (Content, Social Media, etc.) that guide digital brand marketing initiatives. Establish clear guidelines per channel and best practices for content creation and digital assets
- Provide creative direction and inspiration to digital brand marketing (DBM) managers. Foster innovation by keeping the team abreast of the latest trends, technologies, and best practices in digital content creation
- Collaborate with various creative digital agencies / content creators to support DBM’s to develop cutting-edge content that resonates with target audiences. Act as a liaison between the Content Excellence Partners (Creative X, Vidsy etc) and Global Brand Teams to integrate best practices and innovative digital solutions
- Lead the Global DBMs, who are reporting solid line to the Global Brands/Categories with dotted line in matrix structure: Provide strategic guidance and mentorship, ensuring content excellence across all brand touchpoints. Conduct regular training sessions and workshops to elevate the skills and knowledge of digital brand marketing managers. Ensure new hires are onboarded and trained. Stay updated with industry developments and ensure the team is continuously learning and evolving. Encourage a culture of continuous improvement and professional growth within the team
- Facilitate regular communication and collaboration between key countries and regional teams to share insights, successes, and learnings
- Create standardized processes and workflows for collaborating with regions & agencies ensuring efficiency and alignment with brand standards
- Needs to impact campaign quality & performance metrics, production efficiency & ROAS
What makes you a good fit
- Master’s degree in relevant field
- Minimum 8 years of marketing & digital brand management with local and regional/global experience
- Ability to manage, convince and influence people and stakeholders, internally and externally, with no hierarchy power
- Strong leadership skills & impeccable stakeholder management
- Ability to effectively communicate and influence across hierarchy levels, functions and countries
- Good problem-solving skills and time management
- Ability to demonstrate her/his opinion in a constructive and clear manner
- Strong combination of creativity & analytical, conceptual capabilities
- Expert in communication, digital media & marketing technology
- Excellent english language skills
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24072777
Job Locations: Germany, North Rhine Westphalia, Düsseldorf
Contact information for application-related questions: Recruitment-Germany@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.