DevaCurl

DevaCurl’s mission is to empower all waves, curls, and coils and celebrate their glory! Born in the salon over 25 years ago and rooted in the curl community, we’re always listening and are dedicated to being the go-to curl expert. The goal? For you to LIVE YOUR CURLS, your way, with confidence.

Backed by science, our dermatologist co-developed haircare products are thoughtfully crafted to meet our highest standards of performance and safety. Formulated with curls in mind, our products are made without SLS/SLES* sulfates, parabens, and gluten. Certified cruelty-free and never tested on animals.

At DevaCurl we recognize that important change is needed within professional beauty education to ensure hairstylists receive inclusive education to better support and serve ALL hair types. Together with the Professional Beauty Association and other professional industry leaders we created the Texture Education Collective™ to advocate for much needed change.

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate