LOCTITE Joins eXtra Awards Program

Henkel Corporation announced today that its LOCTITE® brand will join the eXtra Automotive Aftermarket Awards Program in North America. With over 150,000 active participants worldwide, eXtra Awards is the largest global online loyalty program for independent automotive aftermarket service center owners. eXtra Awards Program participants will now earn points on qualifying LOCTITE Vehicle Repair & Maintenance products that are redeemable for over one million rewards including merchandise, events, travel, and business services. LOCTITE joins other renowned brands in the program which was initiated by Bosch Automotive Aftermarket in 2009 to offer valuable rewards, discounts, and special promotions to independent automotive repair shop owners for purchases they make every day.  

LOCTITE is Henkel’s flagship brand for innovative automotive and industrial adhesives, sealants, coatings, and cleaners. LOCTITE products eligible to earn points in the eXtra Awards Program include threadlockers, thread sealants, retaining products, liquid gaskets, lubricants, and repair adhesives.

“Henkel is excited to join forces with other premium aftermarket brands in the eXtra Awards Program in North America,” says James Badalamenti, Director of Global Business Development for Henkel’s Vehicle Repair and Maintenance business. “The eXtra Awards Program provides a world-class digital platform for communicating the value of LOCTITE solutions and building long term loyalty with independent automotive service center customers.”

Automotive service center owners can sign up for free at www.extra-awards.com in the United States. During registration, service center owners select their distribution partners who in return provide information on eligible purchases to the service center’s eXtra online account. With more than one million awards and 100,000 special discounts daily, shops can pick up the latest electronics products, power tools, sporting goods, airline tickets and more, all for continuing to purchase trusted, premium brands.
The system is completely paperless, allowing participating service centers to focus on servicing vehicles for their valued customers not submitting receipts.

 “The eXtra partner companies enthusiastically welcome Henkel and the LOCTITE brand to the program.  LOCTITE is the go-to solution for reliable automotive adhesives, sealants and coatings at automotive aftermarket service centers. LOCTITE will expand our service center reach and strengthen the eXtra value proposition for all of our supply partners”, stated Uli Jaschek, Director of Product Marketing at Bosch Automotive Aftermarket.

Aftermarket distributors interested in participating in the eXtra Award Program should contact their local LOCTITE sales representative.